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2025-8-30 Jenkins, Blog Post #2 - Research Topic & 7 Sources

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  Topic     The topic I chose to go with was analyzing the rhetorical tactics used in popular YouTube video thumbnails. I decided to specifically focus on analyzing whether there are any similarities or differences between hooks used in videos meant to educate and those meant to entertain. Tentative Sources Andeweg B., de Jong, J., & Hoeken, H. (1998). "May I have your attention?";: Exordial techniques in informative oral presentations. Technical Communication Quarterly, 7 (3), 271-284. https://doi.org/10.1080/10572259809364631 Jahanian, A., Vishwanahan, S. V. N, & Allebach, J. P. (2015). Colors - messengers of concepts: Visual design mining for learning color semantics. ACM Transactions on Computer-Human Interaction, 24 (1). https://doi.org/10.1145/3009924 Kane, B. (2020). Hook point: How to stand out in a 3-second world. Self-published. Pflaeging, J., & Hartmut, S. (2021). Tracing the shapes of multimodal rhetoric: Showing the epistemic powers of visualizati...
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2025-8-23 Jenkins, Blog Post #1 - Topic Interests

One thing I have been interested in recently is the pros and cons of AI in technical writing. Specifically, the balance of taking advantage of it while still avoiding potential risks. Last semester, I took a class focused on AI, and spent a lot of time exploring what it can and can not do, and the extent of its usefulness in many different areas. I am currently in an editing internship, where I have to decide how best to manage the use of AI for myself and the writers I will be working with. I think it would be very helpful to do more research in this area in order to make the most of this new technology. On a more theoretical note, however, I also love analyzing the rhetoric of marketing, particularly when it comes to color theory. I would love to do some research diving deeper into how different types of companies (or even multiple similar companies) use color or sound in their marketing to hook the consumer. Also, on the topic of hooks, it would be really cool to research how news o...
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